The Streetlife Festival in Munich - straight at the Munich "Siegestor" - provided the right scene for an inventive art campaign: the project "Urban Art Cloud" of IBM.
Within the scope of this project, the company CPP Studios from Offenbach (Germany) was engaged to develop a virtual facade painter allowing the visitors of the Munich Streetlife Festival to project their artworks live onto the facade of the Munich "Siegestor". For designing, the festival visitors could use a library of given graphical elements and even create new images.
Using a digital screen, projection mapping and a smart cloud for exhibiting and curating the created artworks made this campaign technically possible.
In order to create a precise computer model as a basis for the application, the company CPP Studios used a 3D laser scanner for as-built documentation. Our trainer Oliver Niemann supported the experts of the agency actively. Afterwards, the computer model of the Munich "Siegestor" has been created based on the scan data.
Immediately after the creation, the urban artworks of the Streetlife Festival have been exhibited in the virtual gallery IBM Urban Art Cloud and could be shared by the artists via social media. IBM Germany used this social media activity as part of the campaign "Made with IBM" among other reasons to generate many shares and publicize the campaign. The project Urban Art Cloud is one of several projects in which IBM brings technologies, urbanites and creativity together.
Hereinafter, you get some impressions and the making off video of the project Urban Art Cloud.
Making off video
(Image and video source: CPP Studios)
